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Why Did You Buy? A Deceivingly Important Question To Ask Clients
Whenever we sell a product or service, we forget an important question. The question: Why did you buy? So why is this question so very important? It’s important for several reasons 1) It validates the...
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Email Newsletter Dilemma: Should You Put Your Entire Article In Your...
Imagine you’re at Alfredo’s And Alfredo’s is your favourite Italian restaurant and you’ve been yearning all week for this lasagne. You sit down, chomp a mouthful, then another mouthful. The flavours...
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Announcing! Headlines Course: How To Write Amazingly Powerful Headlines...
Here’s a little test. I’m going to write three lines. And of course, you’ll read those three lines. Then you’ll tell me which of the lines work. And which ones don’t. Ready? OK, here goes: 1) I’m...
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Are Your Headlines "Write and Hope" or "Predictably Clickable"?
There are only two kinds of headlines. Unfortunately, most of us end up with the bad kind. Let’s call that the “write and hope” kind of headline Instead of the “writing and hoping”, we really want...
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Podcast Newsletter: How To Succeed (Even In A Crowded Marketplace)
Mid-month is a good time to catch up on podcasts that you may have missed. So let’s look at the “Top 3” podcasts and then that one podcast that you just can’t miss. #48: How To Build A Cult-Like...
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Announcing: How to join 5000bc (Without Being On The Waiting List!)
You’ve been around the Psychotactics site for a while And you’ve probably even sneaked a peek at 5000bc (our membership site) and seen that there’s a waiting list. And for three days we’re bringing...
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Announcing: Why Chaos Is Your Buddy (And How To Use Chaos in Planning)
Most of us detest chaos. But there’s not a day when chaos doesn’t show up and hang around for a good part of the day. We can ignore chaos, but it won’t go away. But what if we planned around it? What...
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Announcing: How To Become An Expert In Your Industry
Imagine you had a fairy godmother. And she gave you one wish: The wish of ‘perceived expertise’. This ‘perceived expertise’, means that your customers would look at you and say: “There goes the expert...
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Special Offer: Website Components-How To Create Compelling Pages On Your...
When you buy Website Components-How To Create Compelling Pages On Your Website on the 25th, 26th, 27th or 28th June 2016, you’ll also get a Special Bonus – ‘How To Maximise The Power Of Bonuses’...
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Announcing: How To Stand Out From Your Competition: Free Goodies
Have you ever wondered what it might feel like to not be me-too? What would it be like to stand out from the competition in a way that customers choose you over everyone else? And what if you were to...
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